The ITB is the world’s largest tourism trade fair that includes tour operators and airlines among others. South Africa aims to attract tourists and investment at this expo with offerings of 50 products and services.
These include services from small businesses and entrepreneurs in the tourism industry from across all of our nine provinces.
CEO of tourism South Africa Sisa Ntshona says, “This is where we get to meet potential travel agencies and we showcase them on what South Africa came to offer.”
“What’s important is that every year, we have to come up with something that is different and unique in order to make sure that South Africa remains at the top of mind,” says Ntshona.
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